What is Voice Search and Future of Voice Search Marketing in 2019

Voice search popularity is growing at a fast and steady pace. With the increasing use of personal assistants like Siri, Cortana, Alexa and OK Google, voice search is the most common in the internet world. Joint, Amazon and Google have sold more than 27 million voice-enabled devices in the United States. According to ComScore by 2020, 50% of all searches will be searched for voice.

How often do people use voice search?

The result was found that 21% of respondents are using voice search every week:

• 11% people use voice search at least once a week
• 9.8% people use voice search every day

However, there are still more people who have never used voice search (57%).

Based on these results, people are either using voice search often or not at all.

Why do not some people use voice search?

When the respondents were asked why they do not use voice search, they said that they are not using it either (23.2%), they do not think it is efficient (19.7%), or they do not think That it is accurate enough (13.5%).

Even if people have never used voice search, they still understand the importance of it.

Almost 60% of respondents feel that voice search will be important in the future, compared to 27% of respondents who feel that voice search will not be significant at all.

What is voice search and how does it work?

Voice Search is the ability to search the web by saying your search query loudly, rather than typing it into the search bar. Speech recognition technology accepts voice command search queries in voice search, search engine provides direct answers based on queries. The results are shown with the combination of technologies like natural language processing, speech-to-speech and pre-programmed voice search equipment.

Voice search does not mean just mobile

We connect Voice Aids to mobile devices because they already have integrated options. Other artists appear on the scene, like Amazon's echo, a speaker which will be the gateway to the Internet of things. Apart from Echo, you can control all Smart Home Automation devices in addition to using the Voice to purchase online and instead of using the mobile, which also makes sense.

Voice search means natural conversation

Search by voice means voice marketing. Once written steps end, we see that the spoken queries are very complex and always include a background reference. Artificial intelligence comes into play here, or all the resources that help the user identify the context and are capable of giving enough feedback. Geo location, User History, Personal Calendar ... Everything helps to know the context in which the search is being offered.

Here is The Top Choice Search Assistant’s List:

Google Assistant: - It is a virtual assisted device developed by Google and virtual Intelligence which is available in mobile and smart home devices

Siri: - This is Apple Inc's Virtual Accessories which is compatible with HomePod, MacOS, WatchOS and TVOS systems.

Cortana: - This is also a virtual assistant designed by Microsoft for Windows 10, Windows 10 Mobile, Windows Phone 8.1, Invoice Smart Speaker, Microsoft Band, Surface Headphone, Xbox One, Android and Windows Mixed Reality.

Alexa: - This is Amazon's cloud-based voice service that provides millions of devices that help you to create a natural voice experience. It helps in introducing customers more intuitive to communicate with technology

Bixby: - ​​Bixby is a virtual accessory coming to Samsung Electronics

Why is voice search so popular?

Voice search is easier than typing. People can type about 40 words per minute, but we can say 150 words per minute.

Voice search is more accurate. The discovery of voice is not only fast, but they are more accurate.

Impact of voice searches in SEO strategy

More than 60% of searches are done through mobile devices. With the use of mobile devices to search more and more people, people often find it easy to use their voice instead of typing on small screens. This means that SEO professionals have to start thinking about content and SEOdifferently. Voice search is rapidly gaining market share, it is important to optimize websites for voice search.

How do I optimize my website for voice search?

If you are looking to increase your website ranking and potential with search engine crawlers, then there are specific best practices that you should follow. Below are some suggestions that you can use to optimize your website content for voice search:

• Optimize Local SEO Listing Set up your Google My Business account and make sure all the information has been updated.
• Use long tailed keywords to catch more sound questions made by users. Voice search questions are longer than their text counterparts - they are three to five keywords in length
• Write content in a natural, interactive voice that answers your questions asked by your consumers. One fact that differentiates between voice search and text search is that text search is literal, and voice search is more informal and interactive.
• Optimize your FAQ page so that it is visible when users search for your content. Your content should be given priority to answer questions such as 'Why’, ‘Who', 'What is' and 'How'. To answer these questions directly, your FAQ should be interactive in nature
• Make sure the structured data is integrated into the backend of your website. Using structured data and schema markup, search engines can help you understand and crawl your data more efficiently and become part of the available knowledge graph.  

Voice search is different, and the result should also be

For example, in a conversation, if we ask what is the price of a certain item, then generally we do not want to buy now. We are just informing us so that we can make decisions in the future. On the contrary, if we write this question in the browser, then we are probably ready to buy it and therefore we will seek immediate purchase offers.

So we should know that the difference between the intent of search has been done in accordance with what method and forces us to try to know even more (if you can and leave us) the way search engines React.

Where are people using voice search?

Among those who use voice search, most are using it at home (37%), in the car (34%), or destination (11%).

Studies have found that viewing local business information is a common use for voice search.

According to survey responses, 48% of people are using voice search to find business information at least in some

The biggest opportunity for businesses to get ahead of their competition, based on reactions, is to offer consumers' deals, sales, or promotions that are bound to sound search.