Top 17 Tips to Improve SEO Process for Your Website

When it comes to SEO, it is about following a right strategy. SEO is the most expensive way to bring new visitors to your website. However, Google has no secret method to rank number one. However, you can achieve great results by applying the best SEO practices and dramatically improve your website's organic rankings.

In this blog, you will find 17 resources and tips, which will help increase your website to a new level.

Tip 1: Write only high-quality content

No matter what niche your website is, when you start writing an article, always provide helpful and actionable guidance. If you are giving users the information they want, then your content can be as long as you need. However, note that articles now rank higher in Google.

To write the best article about a specific topic, do your research and check which articles are already ranked higher in Google for your keywords. You need to find posts that have proven successful on social media as well as attract backlinks.

Take a look at the top 10 results and improve the content already existing. For example, if you are trying to write an article about breeds of small dogs, then you can make a detailed post, which is entitled to know everything about small dogs' breeds. You can make your article a little better than everything else already on the Web and you will have high chances to rank on the first page in Google.

Tip 2. Keyword Research

Never start writing articles without keyword research. The best tool to use is the free Google Keyword Tool. Click the 'Keyword for new keyword and ad group ideas' and enter the main keywords you want to target. Then you'll find a list with keyword suggestions based on the suggestions users are getting on Google.

Another way people are searching for is to type your main keywords in Google, and check suggestions based on the most popular searches.

Finally, if you scroll down to the bottom of Google's page, then you can see some more search related queries.

Focus on keywords that have a high search volume, but do not ignore long-tailed keywords. If properly optimized, you can get more traffic from keywords with less search volume.

Keep in mind that you have to write for your readers, not Google's spiders. Do not stuff keywords.

Tip 3. Use unique title and Meta descriptions

Meta descriptors do not take as much value as they used, but they still have an important role to play for SEO. Each of your posts should have a unique title and Meta description. Make sure all are unique and you do not have any duplicates.

Tip 4. Highlight your data with Google Webmaster Tools

By lighting up on your website, you help Google better understand your site's data. Data Highlighter allows you to highlight parts of your website through Google Webmaster Tools, without any code changes. This will help you display ratings, prices, reviews with your rich snippets in organic results. Even further, it will increase your chances of getting Google Knowledge Card featuring your website's specialty. So if your website includes listings, reviews, or events, here's how to show your results in Google like this:

Go to Google Webmaster Tools and click on 'Search Appearance' and then 'Data Highlighter'.

Click 'Start Highlighting'. You will be asked to choose what type of data you want to highlight. If you have a simple content blog, then select the article. If not, choose which category is most suitable for your website.

Once on the Highlighter page, click and drag your mouse over the title of your website and select 'Title'. Do the same for your rating, author, date published, image etc. Google will ask you to repeat the process some time until they will not understand that your website is following. Once finished, click 'done' and click on it. When Google crawls your site again, they will better recognize your data structure.

Tip 5. Use Sitemap

Having a sitemap for your website plays an important role in SEO. This helps Google easily crawl your pages and index your website. If you have a Wordpress website, you can generate a Sitemap of your website using a plugin. Some of the most popular are:

• XML Sitemaps and Google News Feeds
• Google xml sitemap

If you are using custom CMS, you can use the XML Sitemap Generator to create a Sitemap and then upload it to your website.

After creating your Sitemap, you will need to run on Google Webmaster Tools and click on crawl-sitemap from right side menu. Here you can submit your Sitemap to Google.

Tip 6. Avoid 404 Errors on Your Website

With some 404 errors, your rankings will not be completely wasted, but they can reduce your user experience, which can ultimately affect your SEO performance. There are many WordPress plugins that can help you find 404 pages on your website. My favorite one is called Permalink Finder. This plugin detects when a user lands on a 404 page on your website. It automatically searches through your database and tries to redirect the user to the page in which the user is searching.

At the bottom of the settings page, you can see a list of all the pages that gave 404 errors to your users.

Do not use WordPress? You can then use the Google Chrome extension which is called Check My Links. Install extensions and use it when you want to see broken links on your website.

Tip 7. Promote Your Website through Guest Blogging

The benefits of guest blogging are endless and often low. By tapping into established communities already, you can increase your reputation, build high-quality backlinks, get more risks on your website, and more.

To automate the guest blogging research process, you can make use of social media, Twitter more precise. I advise you to use topci, which can send email alerts when posted, to Twitter. For example, to receive an email alert, when someone on Twitter mentions a keyword like 'guest sito guest blog,' click on the settings icon and then on 'Receive email email alerts'.

Filter results and write guest articles only for eligible websites. Do not waste time on doing this on low-quality sites and do not do it to get the link. Try to provide value to readers, and in return you will get a lot.

Tip 8. Use the best works for your competitors

If you have already read my article, you already know that I enjoy having my competitors spying on social media and everywhere. That's because you can learn a lot from the techniques that work best for them.

Think about this for a second. If you can get around 50% of the websites that are connecting with your competitors, to link to your website, then it means that you can easily remove them, right? Of course, having all the top links of all your main competitors, you can easily get profit ahead of them. Sounds easy, but how do you do this.

By spying, obviously. You have to be up-to-date with all those backlinks that they are making or earning, and try to repeat them. For this, you can use one of my favorite SEO tools, which is called Monitor Backlink. After adding your account to Google Analytics and adding your competitors, you get a list with all the websites that are linking to them. The feature which seems most useful to me is that it compares your link to your competitor, and highlighted with the green color you have.

I have three of the eight best links of my competitors already, which means that I only have to focus on finding a way to get links from other websites.

More than that, Monitor Backlinks sends you an email report with all the links your contestants have earned. This makes all work very easy.

Tip 9. Keep an eye on your backlinks

Keeping an eye on your backlink is as important as making them Because SEO depends on the quality of backlinks your website receives. The more high quality links you have, the higher you are in Google. Building backlinks is not enough. You also have to monitor every link your website is making. It does not know who links to you or when the link is being removed, you can get a lot of traffic. After all, no one would want to be a victim of negative SEO.

To keep the record of your links easy, you can use the monitor backlink again. This allows you to add a tag to your website's link when your website earns a new link or receives an email alert when an old one is being removed.

Tip 10. Speed ​​up your website

The loading speed of your website is one of the most important ranking factors in Google. Nobody likes a slow website, and neither Google. Studies show that a visitor hopes to load the website in 2 seconds. If it takes more than 4 seconds, users usually lose patience, and with the second delay, the possibility of clicking on the back button is increasing.

To find tips on how to speed up your website, you can use the Google PageSpeed Insights Tool or Pingdom Tool.

If you want to speed up your website, then customizing your images is one of the first things. Do not use images at any time to display on your post any time you need to display it on your post.

The slower your website is, the bots of Google will be as complicated as crawling your pages.

Tip 11. Use smart URL for your post

Your URLs should include your main keywords, but make sure you keep them small and friendly. Try to limit the number of characters as possible. For example, you can leave adverb adjectives with your URL. Use hyphen instead of underscore and try to maintain a consistency.

Tip 12. Remove duplicate content from your website

Duplicate content is the biggest enemy of your website. Google is very serious about punishing websites with duplicate content, description or title. Use tools like CopyScape or Google Webmaster Tools to find out if there's a problem with duplicate content on your website.

Tip 13. Add Content Constantly

Websites with fresh content added on regular basis are given more rights, and are highly ranked in search results. The latest content tells Google that you are maintaining your website.

Tip 14. Build a strong internal linking system

When writing a new post, always link to the previous relevant articles you wrote. Which will help your users spend more time visiting other useful articles on your website. A better average time on your website gives a lower bounce rate and more user experience. Navigate through your website as soon as possible.

Tip 15. Optimize Your Images

All images published on your website should have a relevant name. Use ALT attributes, descriptions and captions for your images.

Tip 16. Do not build backlinks on your homepage only.

The most frequent mistake are marketers. When creating backlinks on your website, you have to make everything as natural as possible. It is normal that there are most links to the website's homepage However, if the website does not have anything other than to link to the main page, it can flag Google. For this reason, you should also build backlinks on your other pages.

Tip 17. Do not advertise or link paid for SEO

If you want to promote your website by buying sponsored links, always use the nofollow attribute. there's no other way. If Google finds you have paid webmasters to make backlinks, then you will work hard to remove the penalty. Here, Matt Cutt takes over the advertisement.

Conclusion

These are the best SEO practices that can help you increase your organic traffic. Keep in mind that SEO never returns results overnight. If done at the right time, you will get a lot of benefit.