However, there are many different objectives for which you can customize your Facebook ad, sometimes you really want the phone to become ring. However, out of all campaign objective types, it is not quite clear how to create an ad unit, especially to encourage users to call your business. Google has this power - why should not Facebook advertisers be in their arsenal? Now, before we underscore this strategy, it is important to understand how the Facebook advertising system works. When you can create a 'click to call' ad, it does not mean that Facebook is optimizing ad delivery to people who usually click on the "call" button. The system actually optimizes access, which means that it is trying to show your ad. The maximum amount of people is possible. Along with other campaign objectives, like lead generation , Facebook can optimize delivery to those people within your audience who have previously filled out a form, or most likely to do so. The 'c...
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