How to Set Up A 'Click to Call' Ad on Facebook

However, there are many different objectives for which you can customize your Facebook ad, sometimes you really want the phone to become ring. However, out of all campaign objective types, it is not quite clear how to create an ad unit, especially to encourage users to call your business. Google has this power - why should not Facebook advertisers be in their arsenal?

Now, before we underscore this strategy, it is important to understand how the Facebook advertising system works. When you can create a 'click to call' ad, it does not mean that Facebook is optimizing ad delivery to people who usually click on the "call" button. The system actually optimizes access, which means that it is trying to show your ad. The maximum amount of people is possible.

Along with other campaign objectives, like lead generation, Facebook can optimize delivery to those people within your audience who have previously filled out a form, or most likely to do so. The 'click to call' ad operates slightly differently, which is important to note.

Here's how to set a 'click to call' ad on Facebook.

1. Go to Facebook Ad Manager and set up a new campaign, and select 'Reach' as your campaign objective.

2. Apply your desired goal at the 'Ad Set' level and continue the flow. Under 'Placements', make sure that you select all mobile ad placements (like people cannot call you from your desktop).

3. At this time, you will create your ad as usual, however, under the 'reach' campaign objective, you have the option of adding a URL to your post, which also opens the 'Call to action' button. Here, you have to select 'Call' and add your business phone number.

Now, when your ad is served to both your Facebook and Instagram pages in your mobile feed, they will be able to call your business directly by calling only one tap. This is a great idea for businesses who know that they actually stop selling the most by talking to the customer on the phone.

As mentioned, with this technique, Facebook has not necessarily optimized the delivery of your advertisement to those who are likely to call you, but it will optimize maximum reach. Consider this because you are optimizing your ad targeting.

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